Rockstar MarketingStrategy & measurement
Clear commercial objectives, thoughtful measurement frameworks and practical marketing strategy grounded in the realities of the business.
Global travel performance marketing
Performance.
Delivered.
Rockstar Marketing is a leading performance advertising, measurement and technology company for global travel businesses. Our team manages more than USD 100 million in annual marketing investment, delivering returns above 50%.
What we do
Senior expertise, close to the work.
We work across strategy and execution, using data and technology where they improve decisions rather than add complexity.
Paid media & growth
Performance marketing and growth work designed around sustainable economics, not vanity metrics or short-term volume.
Marketing technology & data
Analytics, automation, data pipelines and custom solutions that make marketing operations more useful, efficient and accountable.
About
Experience at scale.
Together, co-founders Klaus Thorup and Kasper Engelheim Hove bring more than 35 years of experience from Google and some of the world’s leading travel companies. Our team of more than 10 full-time and specialist colleagues brings together deep expertise in performance marketing, analytics, measurement and technology.
Co-founder
Klaus Thorup
Managing Director and former Google measurement, marketing and analytics leader, and former Danish diplomat.
Co-founder
Kasper Engelheim Hove
Performance marketing leader with extensive experience from some of the world’s leading travel companies.
At a glance
USD 100M+
in annual marketing investment managed at returns above 50%, supported by a team of more than 10 experienced specialists.
Global footprint
International by nature.
Our distributed team works across two continents and four countries, supported by our offices in Hong Kong and Singapore.